The Breakdown…What is Visual Merchandising? // Atlanta Merchandiser

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Mar 25

Have you ever thought while walking into a retail store, how well put together it is (or isn’t)? Noticed how items are perfectly sized, folded, or in a row? That is visual merchandising, however having things perfectly folded or stacked is just a portion of the art of merchandising.

Visual merchandising done right will attract the customers who will the make purchases. With visual merchandising, you must not only execute a walk-through and fixture flow that makes sense to your buyer, but you also have to present your merchandise in a way that will resonate with your customers and will get them to spend dollars.

Window displays, mannequins, zone flows, table life-styling, all makes tremendous impact when closing the sale. Your visual merchandising is essentially your “silent seller”. Meaning, when there is not a team member available to assist customers, your visual merchandising will do that for you.

Want to learn more? Comment below and let me know, what about the world of merchandising interest you the most.

Interested in learning what it takes to become a merchandising pro? Sign up here for the course, launching June 2021, Retail Merchandising Pros: The Secret Revenue Making Strategies of Big Big Box Retailers!!